Understanding marketing and strategy

This module starts off by introducing you to the concept of marketing and marketing strategy. You then get to know what the 4 Ps, the 7 Ps and the 5 Cs are all about. There’s also a discussion on SWOT analysis, followed by an introduction to Porter’s 5 forces. You then learn about market share and why it matters, and get a detailed insight into the BCG matrix. Finally, this module touches upon sustainably differentiated investments and takes you through how you can pick stocks of companies with the right strategy.